OUR MISSION
At Madaway Tours, our goal is simple: to change the way people perceive Madagascar by showcasing the island’s natural beauty and culture while adhering to principles of sustainability. We want every trip to have a positive impact, just as the people of Madagascar do with their incredible art of recycling and reusing.
We believe that as responsible tourism operators, we must also reinvent the way we communicate. We are committed to being more ethical, inclusive, and transparent in all our actions, avoiding greenwashing and advocating for an authentic approach.
At Madaway Tours, we promote diversity, equity, and cultural integration, honoring local traditions while respecting communities. We promote ethical and safe experiences, ensuring that our actions are never harmful to the inhabitants or the environment. We reject any form of neocolonialism and ensure that local communities are represented in a respectful and empowering way.
We also believe that tourism can be a driver of positive change, creating a real sense of belonging and respect. Our partnerships with local villagers celebrate the diversity of perspectives and skills.
Finally, we are committed to upholding a strict ethical standard in digital marketing and protecting our customers’ privacy. We will never sell or misuse their data, and we actively reject digital content and ads that do not align with our values.
We are convinced that responsible tourism is possible, and that every journey can have a positive impact.
Sustainability Policy Madaway tours